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Aiden DeVere
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Experience: 4 Years · Marketing Director & Creative Designer

Key Win: $250K+ Revenue · 20x ROAS — Telaré Law

Clients: Telaré Law · NEWWRLD Distribution · Oakland A's · GCU · SEBC

Education: B.A. Marketing, Grand Canyon University · A.A. Columbia Basin College

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Oakland A's
Telare Law
SEBC
Social Posts
GCU
Clothing Design
Posters
Album Artwork
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Aiden DeVere
Phoenix, AZ  ·  (509) 440-2131  ·  linkedin.com/in/aiden-devere
PROFESSIONAL SUMMARY
Marketing Director with 4 years of accelerated promotions and a record of turning underperforming channels into revenue engines. Rebuilt Telaré Law's full media mix — eliminating negative-ROI spend and generating $250K+ in additional projected revenue at 20x ROAS. Expert in demand generation, UTM architecture, multi-touch attribution, CRM buildout (Salesforce / Litify, Lead Docket), and AI-powered content strategy.
EXPERIENCE
Marketing Director2025 – 2026
Telaré Law · Kennewick, WA
  • Spearheaded full media mix overhaul — cut negative-ROI channels and rebuilt paid search, retargeting & local social, generating $250K+ in additional projected revenue at 20x ROAS
  • Orchestrated website redesign and go-to-market launch for a new firm location (local SEO, GBP, geo-targeted PPC) and directed a large-scale community charity backpack drive
  • Consumer research-backed eastern Oregon billboard campaign, generating 6x ROI in first 3 months
Social Media Marketing Director2024 – 2025
Telaré Law · Kennewick, WA
  • Promoted to Director; architected firm-wide UTM framework and CallRail infrastructure for complete multi-touch attribution from first click to signed client
  • Assisted CRM buildout in Salesforce / Litify and Lead Docket, streamlining lead and marketing attribution
Social Media Marketing Coordinator2022 – 2024
Telaré Law · Kennewick, WA
  • Scaled brand social presence across Facebook, Instagram, and LinkedIn via data-driven content calendars, paid amplification, and UTM-tracked campaigns
Marketing Consultant2024
NEWWRLD Distribution · Remote · Part-Time
  • Managed artist & media brand accounts across Instagram, TikTok, and YouTube (up to 30 posts/day); co-produced music videos and From The Block shoots end-to-end
Operations2023
Oakland Athletics — Spring Training · Mesa, AZ
  • Supported MLB game day ops and assisted corporate partnerships team with sponsor activation and multi-stakeholder coordination
CORE SKILLS
Paid SearchPaid Social UTM ArchitectureMulti-Touch Attribution GA4CallRail Salesforce / LitifyLead Docket Google AdsMeta Ads Manager Local SEOEmail Marketing Agentic AI & AutomationPrompt Engineering Adobe Creative SuiteContent Scaling
EDUCATION
B.A., Business Marketing & Sales
Grand Canyon University · Phoenix, AZ · Dean's List
A.A., General Studies
Columbia Basin College · Pasco, WA
REFERENCES
  • Peter Webb · CEO, Firm Performance · Contact available upon request
  • Will Hoopes · CEO, NEWWRLD Distribution · Contact available upon request
  • Joe Pun · Director of Spring Training Business Operations, Athletics · Contact available upon request
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👨‍💻

Aiden DeVere

Marketing Director & Performance & Growth Strategist · Phoenix, AZ

4 years of accelerated promotions turning underperforming channels into revenue engines.

Who Am I?

I'm Aiden DeVere — a Marketing Director and growth strategist based in Phoenix, AZ. At Telaré Law I rebuilt the entire media mix from the ground up — eliminating negative-ROI spend and generating $250K+ in additional projected revenue at 20x ROAS, including a billboard campaign that delivered 6x ROI in its first 3 months.

What I Do

Demand generation, paid search & social, UTM architecture, multi-touch attribution, CRM buildout (Salesforce / Litify, Lead Docket, CallRail), AI-powered content strategy, brand design, video production, apparel, and album artwork — I move between data and creative depending on what the work needs.

Get In Touch

💼 linkedin.com/in/aiden-devere  ·  📞 (509) 440-2131

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